Category Archives: MBA

Ambush all the way…

Have noticed several ambush campaigns around the year 2011.

1) The very popular McDowell’s v/s Royal Stag, the Harbhajan Singh controversy.

 

2) There were two close competitors Tata Sky v/s Dish TV with opposing messages. “To ask questions or not to ask.”

 

3) Then there were two more competitors from the press media, TOI v/s HT.

 

4) And then a few not so close competitors, Iphone v/s Micromax & Karbonn.

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Oral-B goes head on Colgate

Oral-B recently launched its new Smile India Movement where the communication used to define the brand Oral-B is “No.1 toothpaste brand most Dentists Use”.

This comes head on against the very popular “No.1 Brand recommended by Dentists” which Colgate happens to be using since ages now.

Another resemblance is the Free Dental check-up campaign from Oral-B which again has been Colgate’s domain in the past. It seems Oral-B has decided to take on Colgate’s leadership by following the leader’s own methodologies.

Hello world!

MBA (Marketing, Branding, Advertising) is not just reading the Kotler!!

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