Monthly Archives: December 2011

Ambush all the way…

Have noticed several ambush campaigns around the year 2011.

1) The very popular McDowell’s v/s Royal Stag, the Harbhajan Singh controversy.


2) There were two close competitors Tata Sky v/s Dish TV with opposing messages. “To ask questions or not to ask.”


3) Then there were two more competitors from the press media, TOI v/s HT.


4) And then a few not so close competitors, Iphone v/s Micromax & Karbonn.

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