Oral-B goes head on Colgate

Oral-B recently launched its new Smile India Movement where the communication used to define the brand Oral-B is “No.1 toothpaste brand most Dentists Use”.

This comes head on against the very popular “No.1 Brand recommended by Dentists” which Colgate happens to be using since ages now.

Another resemblance is the Free Dental check-up campaign from Oral-B which again has been Colgate’s domain in the past. It seems Oral-B has decided to take on Colgate’s leadership by following the leader’s own methodologies.

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