HUL – “adding vitality to life”

The HUL logo is symbolic of the company’s mission of “adding vitality to life”.

Doug Baillie, CEO, Hindustan Lever, said, “The identity symbolizes the benefits we bring to our consumers and the communities we work in. Our mission is full of promise for the future, opening up exciting opportunities where we have competitive advantage for developing our business and our new identity will help us confidently position ourselves in every aspect of our business.”

The HUL logo comprises 25 different icons representing the organization, its brands and the idea of vitality. Each of the icons, which make up the “U”, representing broadly product categories the group is in.


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