Monthly Archives: December 2010

Oral-B goes head on Colgate

Oral-B recently launched its new Smile India Movement where the communication used to define the brand Oral-B is “No.1 toothpaste brand most Dentists Use”.

This comes head on against the very popular “No.1 Brand recommended by Dentists” which Colgate happens to be using since ages now.

Another resemblance is the Free Dental check-up campaign from Oral-B which again has been Colgate’s domain in the past. It seems Oral-B has decided to take on Colgate’s leadership by following the leader’s own methodologies.


The Volkswagen Group

Did you know that the Volkswagen group owns the Skoda brand? and the Audi? and Lamborghini!!

Yes!!! The Volkswagen group consists of eight brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and Volkswagen Commercial Vehicles.

Each brand has its own character and operates as an independent entity on the market. The product range extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering spans pick-ups, busses and heavy trucks.

volkswagen brands

Awesome MP ad

Advertising Agency: Ogilvy India
Senior Creative Director: Mahesh Gharat, Ogilvy Mumbai

Classy ads from tacky brands

Lately Micromax and Lava mobile are coming up with some really classy and creative ads.

HUL – “adding vitality to life”

The HUL logo is symbolic of the company’s mission of “adding vitality to life”.

Doug Baillie, CEO, Hindustan Lever, said, “The identity symbolizes the benefits we bring to our consumers and the communities we work in. Our mission is full of promise for the future, opening up exciting opportunities where we have competitive advantage for developing our business and our new identity will help us confidently position ourselves in every aspect of our business.”

The HUL logo comprises 25 different icons representing the organization, its brands and the idea of vitality. Each of the icons, which make up the “U”, representing broadly product categories the group is in.

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